male main character

‘This is a development that I know of.’ The moment he thought that the world had been destroyed, and a new universe had unfolded. The new life of an ordinary reader begins within the world of the novel, a novel that he alone had finished.

Novel: https://www.novelupdates.com/series/im-really-not-the-demon-gods-lackey/ Lin Jie, a transmigrator, is the owner of a bookstore in another world. He’s kind and warm-hearted, often recommending healing books to customers who are going through a tough time. From time to time, he secretly promotes his own work too. Over time, these customers begin to respect him greatly, some even frequently bringing local specialties to repay his favor. They often seek his professional opinion when it comes to selecting books, and share their experiences with this ordinary bookstore owner to people around them. They respectfully and intimately refer to him using names such as the “Demon God’s Lackey”, “Propagator of the Flesh and Blood Gospel”, “ ‘Corpse Devouring Sect’s Rites and Customs’ Author” and “Shepherd of the Stars”.

A talented individual who is respected by many and welcomed anywhere? Not at all! A bloodthirsty battle fanatic who knows no defeat? Couldn’t be further from the truth! In reality, Deon Hardt is a sickly human who coughs up blood from receiving the tiniest bit of stress and gets sunburns from standing in the sun for ten minutes. But due to an unfortunate misunderstanding, he becomes “Demon Arut,” the notorious 0th corps commander of the demon army and the demon king’s joker. Caught in a war between humans and demonkind, Deon must find a way to survive!

I’m Really Not the Devil’s Lackey: Lin Jie, who has transmigrated into this world, runs a bookshop. Nice and passionate, he always recommends books that are capable of healing one's soul to customers who find themselves in a rough patch in life. Occasionally, he would recommend his own work to them as well. Over time, these customers have grown to respect him a lot. They bring him some simple souvenirs every day to repay him and ask him for recommendations of literary works. At the same time, they tell the people around them about this bookstore owner as well. They have respectful and affectionate ways of addressing him-"The Devil's Hyena", "The Communicator of Flesh Gospel of Books", "The Author of the Corpse Ritual" and " The Star Shepard".